Product photography in Madrid Lupu Agency

Photography service for e-commerce

The human brain can process images in only 13 milliseconds, which means you don't have much time to make a good first impression on your customers.

What shoppers see is often an important factor in deciding whether they will stay on your site or lose interest. That's why it's crucial that you invest in requesting a photography service for e-commerce professional in Madrid. 

It is essential to have a specialised photographer who can guarantee the best results in everything related to the diffusion of your product on the different platforms.

Shopping through the eyes

If you run a business, you probably know better than anyone else the quality of the product or service you are promoting. However, your potential buyers will not be aware of this until they can get their hands on the item. Therefore, it is important to have product photographs for your social networks and website.

In this sense, in order to get that customer to become a buyer, you must show him the best appearance of the product and for that you need to have a excellent commercial photography of this product.

You cannot leave this task in the hands of just anyone. It is essential that you choose to hire a professional company that can offer you the services of the most qualified professionals in the field.

Types of photography for e-commerce

Product photography is not one-size-fits-all. Just as your e-commerce shop probably features a variety of products and services, product photos are also come in a variety of styles and purposes. Some are for everyday use, while others are more exclusive and only used in special cases.

Whether you want to maintain a uniform look for your product photos or mix and match them tastefully, it's important to understand the difference between each type of product photography and how best to capture them.

Below, we compile a list of the six most common types of product shots, when to use them and what they look like in practice:

Individual sockets

One of the most common types of product photos, the single shot contains only one object in the frame. These often appear in product catalogues, banner images and product pages to showcase individual products independently of the complete collection.

Group photos

You guessed it: group photos show more than one product together.

Group photography, which is usually to be used for product kits and collectionsThe new website shows the range and variety of your products and gives the customer a more complete overview of your offer.

 These types of images are perfect for social media posts and advertisements, as they give shoppers a sense of your brand as a whole, rather than just a product.

Lifestyle shots

This type of photography is where you can show your products in action. They are often taken with a model. Lifestyle photos tell the story behind your product and show your customers how they can use it in their daily lives.

While lifestyle photos can complement individual shots on your product page, they are also perfect for social media, emails, advertisements and other visual channels because they grab attention and make products feel more personal.

Scale shots

A common problem with online shopping is not being able to measure the actual size of a product. While product descriptions may list the dimensions of an item, product photos can be misleading.

But with scaled shots, you can help your clients to get a better idea of the actual size of a product by comparing it to other everyday items. This will help customers visualise your products in their everyday life and increase their confidence when buying online.

Detailed shots

For products with small intricacies that require a close-up, including jewellery and other small items, detailed shots help to highlight specific product features that a traditional photo might not capture.

This type of photography often requires specific light and camera settings, such as a macro lens, to capture these delicate shots. 

Packaging intakes

Believe it or not, customers care about packaging. From browsing your website to making a purchase and receiving your product in the mail, customers are looking for a consistent shopping experience from start to finish. 

So, even if you have an amazing product, if its presentation is not up to scratch, customers might take note.

And if your products come with beautiful branded packaging, why not include it on your product page to give your customers an idea of what to expect.

Choose the best e-commerce photography service provider company

It is important to take into consideration that the realisation of this type of photos implies a detailed work to achieve the desired objective. In that sense, the most important thing in any case is to entrust the whole process to a professional photographer who can get the most out of every single product.

To get good photos for your e-commerce business, it is not enough to have a camera and capture a few images. You need to go much further by playing with shots, lighting and the product itself.

We are highly visual consumers. So while the quality of your product may be top-notch, if the images don't match the same quality, your customers will notice.

Your photography represents the quality and value of the product, as well as the image of your brand as a whole. If done well, it has the potential to increase conversions and drive sales in the long run. It is at this point that we fully understand that a picture says much more than a thousand words.