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Summer is undoubtedly the peak season for weddings, corporate events, festivals and private celebrations throughout Spain. In a context where image is everything, professional photography becomes a key tool to highlight and communicate the essence of each event..

From Lupu AgencyWe share with you the top trends in event photography for summer 2025 and how our approach can help you capture moments with high visual and emotional impact.

1. Vibrant Colours and High Contrast: The Style That Captivates

Summer events are marked by intense natural light and colourful decorations. The trend for 2025 focuses on photographs with high contrast, vivid tones and vibrant aesthetics that conveys energy and dynamism.

At Lupu Agency we work with state-of-the-art Canon equipment, which allows us to capture the intensity of colours and create images that convey emotion and quality.

2. Aerial Photography with Drones: Impressive Views

More and more organisers are looking for innovative content, and that's where aerial photography comes in. Whether it's a wedding on the coast, a private party at a country estate or a corporate gala, drone shots offer unique perspectives that elevate the visual impact of the event.

We offer professional aerial coverage, ensuring image quality, safety and regulatory compliance on every flight.

3. Hyperrealistic and Minimalist Portraits: Emotional Professionalism

In the corporate and personal sphere, portrait photography has evolved towards a more natural and authentic style. This summer will see the consolidation of hyper-realistic portraits, with careful lighting and clean backgroundsThe design of the new collection is based on the use of a new, modern design, which projects professionalism without losing personality.

In our shootings we always seek to reflect the essence of the client, ideal for professional profiles, branding and editorial content.

4. Vertical Format Optimised for Social Media

By 2025, the majority of digital content will be consumed in vertical format. For this reason, at Lupu Agency we offer photography and video adapted to social platforms such as Instagram, TikTok and LinkedInWe take care of every detail of framing and editing so that the content is effective and visually appealing from a mobile phone.

We include vertical versions in all our packages to facilitate direct publication on social media.

5. Success Stories with the Lupu Seal of Approval

Last summer, Lupu Agency participated in more than 30 events all over Spain: from intimate weddings to corporate events and product launches. In all cases, the result was the same: stunning images, satisfied clients and content ready to communicate and generate visibility.

Our clients particularly emphasise the technical quality, the speed of delivery and the flexibility of the team during the event.

Tips for Hiring Summer Event Photography

• Book in advance, especially if your event is on a weekend.

• Define your needs: photography, video, drone, 360 platform.

• Share visual references of the style you are looking for.

• Ask for formats adapted to social networks if you want to take advantage of the content for marketing.

Contact Lupu Agency

At Lupu Agency we don't just document events, we create visual content that connects, excites and projects your image with professionalism. If you are organising an event this summer, we will be happy to accompany you.

Telephone / WhatsApp: +34 633 902 333
Email: contacto@lupu.agency
Instagram: @lupu.agency
Web: www.lupu.agency

Both Canon and Nikon offer exceptional cameras in 2025, each with specific strengths. The Canon EOS R1 stands out for its speed and advanced video capabilities, making it ideal for sports photographers and videographers. On the other hand, the Nikon Z9 offers superior resolution and a highly accurate autofocus system, making it an excellent choice for nature and event photographers. The choice between the two will depend on your specific needs and personal preferences in terms of ergonomics and workflow.

Canon EOS R1: The flagship for professionals

The Canon EOS R1 is the jewel in Canon's crown in 2025. With a 24.2 MP full-frame stacked CMOS sensor, it offers a continuous shooting speed of up to 40 fps, ideal for sports and action photography. Its ability to record video in 6K RAW at 60p and 4K at 120p makes it a versatile tool for demanding videographers. The Dual Pixel CMOS AF II autofocus system ensures accurate and fast tracking of moving subjects. And its rugged, weather-resistant construction makes it perfect for demanding conditions.

Nikon Z9: Power and precision in a single body

The Nikon Z9 is positioned as the main competitor to the EOS R1. Equipped with a 45.7 MP full-frame stacked CMOS sensor, it offers exceptional image quality and a continuous shooting speed of up to 30 fps. Its ability to record video in 8K at 30p and 4K at 120p makes it ideal for cinematic productions. The autofocus system with 3D tracking, eye and animal detection ensures outstanding accuracy. Its rugged, weather-sealed construction makes it a reliable choice for nature and sports photographers.

Technical comparison

How does the landscape change depending on the camera?

A picture is worth a thousand words, and when it comes to professional cameras, that phrase becomes even truer. Here, we look at how the same landscape can look completely different depending on the system it was captured on.

Canon EOS R1: Emphasising visual drama

The photo taken with a Canon EOS R1 has warm colours, vibrant saturation and sharp contrast. The green leaves look more intense, the sky has a cinematic drama and the shadows give more depth. This type of look is ideal if you're looking for a striking in-camera style, perfect for advertising work or visual content that needs to stand out at first glance.

Nikon Z9: True fidelity and natural detail

The same scene captured with a Nikon Z9 has a completely different character. Here, the tones are cooler, the contrast is softer and the light feels more even. There is not as much 'wow effect', but the rendering is very true to reality. This approach is preferred by landscape, editorial portrait and documentary photographers, as it offers more freedom in post-production and a more honest style.

Which one to choose according to your profile?

Are you a content creator, influencer or commercial photographer? The Canon EOS R1 is probably more suited to your style: eye-catching, publication-ready results without a lot of retouching.

Are you a portrait photographer, wedding videographer or landscape photographer? Then the Nikon Z9 can give you a more natural base, with a focus on realism and versatility in editing.

A Visual Production Checklist for International Companies

Organizing an event in a different country can feel overwhelming - especially when you're handling logistics, guest lists, venues... and on top of it all, trying to find the right visual production team that understands your standards.

At LUPU AGENCY, we've worked with international clients for over 14 years, helping them execute stunning and stress-free events right here in Madrid. That's why we've created this checklist - to help you ensure your event is a success from start to finish.

Let's dive in ????

 Before the Event: Planning Your Visual Coverage

1. Choose the right venue
→ Make sure it has great lighting, access for gear, and a clean background for shooting.

2. Book your photo/video/AV team early
→ Local professionals who speak your language and know the venues in Madrid will save you time and headaches.

3. Share your event schedule and moments to highlight
→ Knowing where and when the key moments happen allows us to plan for perfect shots.

4. Define your content needs in advance
→ Do you want a cinematic recap video? Speaker reels for LinkedIn? Behind-the-scenes footage? Be clear about it!

 During the Event: Capturing the Right Energy

- Pre-arrival setup & testing
We arrive early to set up, check lighting, test audio, and prepare our team.

- Multi-camera coverage
Different angles capture both speakers and audience reactions.

- Balanced sound & lighting
We bring our own lighting and audio to ensure crisp, high-quality results.

- Professional but invisible
Our team blends into the background so we don't disrupt the flow of your event.

- Quick sample edits if needed
Need a teaser for social media during the event? We've got you covered.

After the Event: Delivering Impact

- Choose your editing style
Natural? Cinematic? Minimalistic? You name it, we deliver it.

- Quick delivery in your format of choice
Dropbox, WeTransfer, branded online gallery... your content, your way.

- Fast turnaround
Immediate or  48-72 hours, depending on project size.

- Bonus content available
Reels, short interviews, team portraits - great for internal comms or PR.

- Easy feedback loop
We listen. If you need adjustments, we make them happen.

 Why Work With LUPU AGENCY?

• Based in Madrid, we know the best venues, vendors and event logistics

• We speak English fluently (and deadlines too!)

• Trusted by global brands & institutions

• We're flexible, fast and always overdeliver

✉️ Let's Talk!

Ready to make your event in Madrid visually unforgettable?

Get in touch for a custom quote or a quick discovery call:

???? +34 633 902 333
???? contacto@lupu.agency
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There's something magical about planning an event in Spain. The warm light, the stunning architecture, the food (of course!), and that unique sense of celebration that's hard to replicate anywhere else. But if you're organising an event from abroad, you know the stress that comes with it: the endless emails, language barriers, and that question that pops up over and over-"Will it all come together?

That's where we come in.

At Lupu Agency, we've been turning ideas into memories for over 14 years. We're not a one-person band-we're a large, multidisciplinary, and multicultural team of photographers, videographers, DJs, sound technicians, designers, and event producers, all working in sync to make sure your event in Spain is not only beautiful but also seamless from start to finish.

We've worked with international clients organising everything from destination weddings in the hills of Madrid to corporate galas, retreats, brand launches, and private parties across the country. Our team speaks English fluentlyunderstands the expectations of international standards, and knows how to bridge the gap between cultures, timelines, and visions.

     And it's not just us saying that. Our clients have rated us 4.9 on Google-something we're proud of, but more importantly, something that pushes us to keep improving every single day.

If you're planning an event in Spain and need a trusted local team to support you-whether you're still at the dreaming stage or already knee-deep in logistics-we can help.we'd love to hear from you. No pressure, no commitments. Just send us a message, tell us what you're planning, and we'll be happy to give you ideas, advice, or a tailored quote.

Because yes, events can be stressful.

But with the right team?

They can also be unforgettable.

Let's make yours one to remember.

Contact us by Whatsapp, e-mail or by phone: +34 633 902 333

Nicoleta

By Lupu Agency

How photographers and videographers can work more sustainably

Sustainability is no longer an option, it is a necessity in all industries, including photography and video. As visual creators, we often handle resources and materials that can have a significant impact on the environment, from the equipment we use to how we deliver our work. However, there are practical ways to integrate sustainable habits into our day-to-day lives without compromising the quality of our work or the client experience.

At Lupu AgencyWe have been applying responsible practices for some time now, and we want to share some tips so that other photographers and videographers can do the same.

1. Invest in durable and repairable equipment.

Instead of buying the cheapest equipment available, invest in quality products that will last for years. This not only reduces the amount of e-waste, but also saves money in the long run. In addition, many brands offer repair rather than replacement options, a practice worth considering before discarding damaged equipment.

If you need specific equipment for a one-off project, consider renting rather than buying. This reduces unnecessary consumption and encourages a more circular economy.

2. Digitise your workflow to the maximum

The digital world offers incredible tools to reduce the use of physical materials. For example:

-Send final photos and videos through secure online platforms, avoiding hard drives, USBs or disposable DVDs.

-Offer digital invoices and avoid printing contracts if not absolutely necessary.

In addition to being more sustainable, this approach is much faster and more convenient for both you and your customers.

3. Reduce waste in your sessions

Productions can be very resource intensive. You can minimise their impact by making small adjustments such as:

-Use reusable backgrounds instead of disposable paper.

Avoid single-use decorations or props.

-Bring your own reusable water bottle and encourage your team to do the same.

These details make all the difference in larger shoots, especially for events such as weddings or corporate productions.

4. Plan your journeys consciously

As photographers and videographers, we often need to travel to multiple locations. To reduce our carbon footprint:

-Plan efficient routes to minimise kilometres travelled.

-Whenever possible, share transport with colleagues or use electric vehicles.

-For local projects, consider working with nearby suppliers and partners to avoid unnecessary transport.

5. Collaborate with responsible suppliers

Working with local businesses that also have sustainable practices is not only beneficial for the environment, it strengthens the local economy. For large events, choose florists, organisers and other suppliers who share your vision of sustainability.

6. Communicate your commitment to sustainability

Talking openly about your sustainable efforts can inspire others to follow suit and attract customers who value environmental responsibility. Sharing your initiatives on social media or on your website not only reinforces your brand, but also positions your business as innovative and conscious.

Why is sustainability important in photography and video?

The audiovisual industry has a significant environmental footprint, but also a great capacity to influence. With each photo or video, we can convey a message that inspires others to care for the planet. In addition, consumers are increasingly attentive to working with brands and professionals who share ethical and sustainable values.

Integrating these practices may seem like a small effort, but by doing so collectively as an industry, the impact can be enormous.

In a nutshell: Being a sustainable photographer or videographer doesn't mean sacrificing creativity or quality, but rather looking for more responsible ways to do our work. From investing in durable equipment to reducing the use of disposable materials, every step counts.

Do you already apply any of these practices in your business? We would love to read about your ideas and experiences!

#Sustainability #PhotographySustainable #Video #ProductionResponsible #LupuAgency

The Peace of Mind of Working with Professionals in a World Full of Amateurs

In today's event photography and videography landscape, finding truly qualified professionals has become increasingly difficult. In a world saturated by amateurs with a camera who call themselves experts, event organisers are faced with the challenge of ensuring that the work they hire lives up to expectations. And, in the case of a unique and unrepeatable event, having a team that guarantees a flawless result is crucial.

The Challenge of Finding Professionals in a Saturated Market

The increasing accessibility of photographic equipment and editing software has led to many people without specific training entering the market, offering their services without the experience or expertise to meet the high standards required for major events. From weddings to corporate events, organisers know that photography and videography are something that cannot be repeated. A poor choice can result in the loss of crucial moments that can never be recreated.

When an important event takes place, whether it's a corporate conference, a charity gala or a wedding, you only get one chance to capture the key moments. This is where professionalism comes into its own: real photographers and videographers not only have the necessary equipment, but they understand the flow of an event, know how to be in the right place at the right time, and, above all, have the experience to ensure that the event is a success. final result is impeccable.

Guarantee of Excellence and Peace of Mind

The key difference when working with experienced professionals lies in the peace of mind they offer. A true professional doesn't just take photos, but brings a creative and technical vision to capture the essence of the event. From the quality of the shots to the editing and final video editing, the work is in the hands of experts who understand what is at stake. Event organisers who choose to work with experienced professionals know that the end product will not only be visually stunning, but also consistent with the values and atmosphere of the event.

At a corporate event, for example, photography and video are not only memories; they are also powerful marketing tools that can be used for future promotions and campaigns. A poorly documented product presentation could result in the loss of valuable business opportunities. On the other hand, an event covered by true professionals will result in images that not only capture the moment, but can be reused to impact future customers and partners.

Long-term Collaboration and End Customer Benefits

A key aspect of working with real professionals is the relationship of trust that is built up. Professionals value event organisers who entrust them with large projects, and are often willing to enter into long-term collaboration. This type of relationship not only benefits both parties, but also ensures that the end customer receives a quality product. superior quality.

By working closely together, a synergy is created where the organiser and the creative team work together to ensure that every aspect of the event is captured in the best possible way. In addition, some professionals even offer commission as a thank you to the organisers for referring quality clients to them. This type of collaboration ensures that each event has a personal and dedicated approach, resulting in final material that reflects the highest industry standards.

Quality that Lasts

One of the major benefits of working with experienced professionals is that the visual material that is delivered endures over time. Photos and videos not only serve as memories; they are elements that can be used to represent the company, the event or the brand in the future. Quality is crucial, as the end customer deserves to have a product that not only meets their immediate expectations, but also serves as a long-term visual investment.

In conclusion, in a world full of amateurs, it is more important than ever to have true professionals who can offer the peace of mind of a flawless result. For event organisers, working with experts ensures that every detail, from photography to video, will be captured with precision, creativity and the utmost professionalism.

For more information or to establish a partnership, you can contact Lupu Agency via e-mail contacto@lupu.agency or via WhatsApp at 633 902 333, where they will be happy to answer any questions and coordinate the best solution for your next event.

Canon cameras are known for their quality, versatility and durability. If you're a Canon user, these tips will help you get the most out of your equipment and improve your photography skills.

1. Get to know your camera

Before you start taking pictures, take the time to read your camera's manual. Understanding the basic functions and settings will allow you to make the most of your equipment's capabilities.

2. Use Manual Mode

Although automatic modes are useful, manual mode gives you full control over exposure. Practice adjusting aperture (f/stop), shutter speed and ISO to get the desired exposure.

3. Intelligent Autofocus

Canon offers several autofocus (AF) modes. Experiment with single-point AF for static subjects and tracking AF for moving subjects. Learn how to quickly switch between them to suit different situations.

4. White Balance

Correct white balance (WB) is crucial for accurate colours. Use the automatic adjustment in changing conditions and adjust manually in specific scenarios such as tungsten or fluorescent light.

5. Shoot in RAW

Set your camera to shoot in RAW format instead of JPEG. RAW files contain more information, allowing for greater flexibility in post-production and better results when editing your photos.

6. Use of Natural Light

Learn how to use natural light to your advantage. The soft light of morning and dusk (the "golden hour") is ideal for portraits and landscapes. Avoid harsh midday light or use diffusers and reflectors to soften it.

7. Effective Composition

Follow the basic rules of composition, such as the rule of thirds, but don't be afraid to experiment. Look for leading lines, patterns and natural frames to add visual interest to your photos.

8. Tripod and Stabilisation

A tripod is essential for long exposure shots and low light situations. If you don't have one, use stable surfaces and take advantage of image stabilisation (IS) on compatible lenses to reduce blur.

9. Interchangeable Lenses

Invest in a variety of lenses for different types of photography. A 50mm prime lens is great for portraits, while a wide-angle lens is ideal for landscapes. Experiment with macro and telephoto lenses to expand your creative possibilities.

10. Button Customisation

Many Canon models allow you to customise buttons and dials. Set shortcuts for frequently used functions, such as adjusting ISO or changing AF modes, to save time and maintain workflow.

11. Regular Maintenance

Clean your camera and lenses regularly to avoid dust and dirt build-up. Use camera-specific cleaning kits and follow the manufacturer's instructions for proper maintenance of the sensor and electrical contacts.

12. Explore Custom Settings

Explore your camera's custom settings (C1, C2, C3, etc.). These allow you to save specific settings for different scenarios, facilitating quick changes during a shoot.

13. Update Firmware

Check periodically to see if firmware updates are available for your model. Updates can improve your camera's performance, fix bugs and add new features.

14. Use the Histogram

The histogram is a valuable tool for checking exposure. Make sure there is no clipping in the shadows or highlights. Adjust the exposure as necessary to obtain a balanced tonal range.

15. Practice and Experiment

Photography is a constantly evolving art. Practice regularly and don't be afraid to experiment with new techniques, angles and styles. Analyse your results and learn from your mistakes to continuously improve.

With these tips, you'll be better prepared to explore the potential of your Canon camera and capture stunning images.

Happy shooting!

Spain is a country renowned for its rich culture, stunning landscapes, and vibrant cities, making it the perfect backdrop for a memorable vacation photoshoot. Whether you're strolling through the narrow streets of Barcelona, admiring the architectural wonders of Seville, or lounging on the sun-kissed beaches of the Costa del Sol, choosing the right attire can enhance the beauty of your photos and capture the essence of your Spanish adventure. Here's a guide on what to wear for your vacation photoshoot in Spain to ensure you look and feel fabulous while creating unforgettable memories.

1. Embrace Mediterranean Chic

Spain's Mediterranean climate calls for light and breezy clothing that keeps you cool and comfortable under the sun. Embrace Mediterranean chic by opting for flowy dresses, linen tops, and lightweight fabrics in vibrant colours and playful prints. Consider incorporating traditional Spanish elements such as ruffles, flamenco-inspired skirts, or embroidered details for an authentic touch that pays homage to the country's cultural heritage.

2. Channel Casual Elegance

Whether you're exploring historic landmarks or indulging in delicious tapas at a local taverna, strike the perfect balance between casual and elegant attire. For daytime excursions, pair tailored shorts or cropped trousers with a crisp blouse or a breezy off-the-shoulder top for a sophisticated yet relaxed look. Opt for comfortable footwear such as espadrilles, sandals, or stylish sneakers that allow you to explore Spain's picturesque streets with ease.

3. Go Bold with Color

Spain is a country bursting with colour, from the vibrant hues of its architecture to the azure waters of its coastlines. Embrace the lively spirit of Spain by incorporating bold and vibrant colours into your wardrobe. Opt for eye-catching hues like fiery red, cobalt blue, sunny yellow, and lush green to stand out against the backdrop of Spain's scenic landscapes. Don't be afraid to mix and match colours for a playful and dynamic look that exudes confidence and joy.

4. Dress for the Occasion

From leisurely siestas to lively fiestas, Spain offers a diverse array of experiences to suit every mood and occasion. Tailor your wardrobe choices to suit the specific activities and settings you'll be photographing. For a day at the beach, pack stylish swimwear, a chic cover-up, and a wide-brimmed hat for sun protection. If you're exploring historic sites or attending cultural events, opt for polished yet comfortable attire that respects local customs and traditions.

5. Add Spanish Flair with Accessories

Accessories are the perfect way to add a touch of Spanish flair to your vacation photoshoot ensemble. Consider accessorizing with statement earrings, colourful scarves, oversized sunglasses, and straw hats that complement your outfits and reflect the laid-back charm of Spanish style. Pay homage to Spain's artistic heritage by incorporating handcrafted jewellery or artisanal accessories sourced from local markets and boutiques.

6. Don't Forget the Essentials

While you want to look stylish and fashionable for your vacation photoshoot in Spain, it's essential to prioritize comfort and practicality. Pack essentials such as sunscreen, a reusable water bottle, a lightweight scarf or shawl for covering up in churches or mosques, and a comfortable crossbody bag or backpack to carry your belongings while exploring. Consider the weather forecast and dress accordingly, layering up or down as needed to stay comfortable throughout the day.

In conclusion, dressing for your vacation photoshoot in Spain is an opportunity to express your personal style while paying homage to the country's vibrant culture and stunning landscapes. If you're planning a photoshoot in Spain and need assistance with styling or photography services, our agency specializes in creating unforgettable vacation experiences. We would be delighted to help you capture the magic of your Spanish adventure.

Contact us via WhatsApp or telephone at +34 633 902 333 or email us at contacto@lupu.agency. Let's make your dream vacation photoshoot a reality!